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Tag Archives: Marketing
RLR In-Game Blog and Facebook Integration
Aside from adding a new desert chapter, cutscenes, and a store to the upcoming Rescue Love Revenge update, we’ve also added an in-game blog that should allow players to stay informed on everything we’re doing without putting in as much effort to seek out that information. Being logged into Facebook will enhance the blog with pictures and allow players to directly Like posts without leaving the game.
Even without logging into Facebook, players will still know there are new blog posts and be able to read them, although they’ll only see text. Pressing the Like button will ask for Facebook login if not logged in already.
Logging into Facebook enhances the game all around, not just the blog. From a personalized welcome screen to reporting scores and achievements to challenging friends, Facebook will make a significant difference in Rescue Love Revenge. And of course, the blog looks better with pictures, so be sure to login to Facebook when the update goes live!
The blog content is independently grabbed from each of our Facebook pages: RLR, Hatchlight, and Rich Pine. We’ll see how it all pans out, but this may turn out to be a really good thing to help spread word of mouth for the game well beyond our comprehension. If someone likes a post from inside the game, then their friends see that, and then maybe those friends play RLR or check out our other stuff.
Without a big marketing team or budget, we have to do things in a guerrilla/grassroots style. For the past few years, we’ve been big fans of three books/theories: ZMOT, The Long Tail, and 1,000 True Fans. Now it’s time to quit talking about those theories and actually try to do them. More Facebook integration and putting a blog inside the game are two things which could help that process along. Same goes with having websites, Facebook pages, Twitter accounts, and whatnot in the first place. I mean, we have tons of whatnot, amiright?
Alright, enough babbling…back to working on the in-game store, so we can ship this update ASAP!